Joseph Jude

Roundup of popular and emerging blogging platforms

2015.07.17 / martech / blogging / tech /

Once you decide to blog, then comes the question of 'where' to blog. In this article, I list some of the popular and emerging choices.

Blogging is at the heart of online marketing for businesses. Blogging helps businesses to communicate their vision, their take on their industry and how they will shape the industry. Regular blogging also attract leads. If they sell online products, they might even make a sale through their blog.

Once you decide to blog, then comes the question of 'where' to blog. In this article, I list some of the popular and emerging choices.

Blogging platforms can be divided into four major categories:

  1. Hosted
  2. Self-hosted
  3. Desktop blogging engines
  4. Hosted blog generators

1. Hosted platforms

Hosted platforms take the pain of installing and maintaining a blog. You signup, login, and start publishing your articles. The hosting company takes care of every technical details of running a blog smoothly. If you are starting to blog, then you should start with one of the free hosted platforms. It comes with a disadvantage though. You can't customize the design of these hosted blogs much.

Here are some of the hosted platforms.

2. Self-hosted

Hosted platforms are easy to start, but they also come with constraints. You don't own the end product — your blog. I don't mean the legal rights of your writing, but the blog with its contents and design. If the blogging platform shuts down, like Posterous did, then you are forced to migrate elsewhere. Self-hosted platforms eliminate that uncertainty. Additionally, you can customize the look and functionality of your self-hosted blog to your desire.

As I mentioned earlier, you can download both Wordpress and Ghost host on your own servers. They both are open source software and offered free of cost.

Popular blogging platforms

3. Static blog generators

Traditional blogging systems, mentioned previously, make a request to a database (or to a file) every time a visitor wants to read a blog post. One way people have solved this unnecessary problem is by throwing more hardware and more memory at it. Another way to solve this is by making the blog with plain HTML files. You write a blog post in your laptop, generate all the necessary files and then push to your server. In this way, you get performance and you get security too, since there are minimal hackable parts (Javascript or ads from third-parties) in a static site.

There are many other static site generators. You should have a look at the entire list to pick one.

4. Hosted static blog generators

Static blog generators boost the performance of a blog and make the blog secure. But they also introduce a constraint. You can blog only from the machine you installed the static blog generator. Hosted static blog generators gets the best of both systems -- they generate plain HTMLs as like static blog generators; they are hosted like CMS so you an write from anywhere.

If you are a startup or a small business, you should have a blog and update it regularly. My recommendation, obviously, would be Olai. But it doesn't matter. Start with Wordpress, if you have to. Build your business through content.

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