Joseph Jude

Consult . Code . Coach

Insights From Startup Expo @ ISB, Mohali


biz . startup . learning

My co-founders at DSD are top engineering graduates from Baddi University & Kurukshetra university. As recent technology graduates, they didn't have enough knowledge on business development areas like sales or marketing. True to startup DNA, we were looking for a frugal and a quick way to fill that gap.

That opportunity came in the form of startup Expo organised by YI Chandigarh at Indian School of Business, Mohali on 21st & 22nd of November. We took a bet and registered the entire team for the expo.

Nothing brings satisfaction to startup founders than high return on talent investment.

It was a crash course on product positioning, talent acquisition, raising funds and agile thinking. All the speakers were entrepreneurs, so sessions were full of practical examples. The best thing was that every speaker was available for discussion throughout the day.

The highlight of the program was the stall expo. There were about 20 startups who participated in the stall expo. We got a chance to pitch to speakers, established entrepreneurs and venture capitalists.

Following are the points I noted from various sessions. These are not all the points I noted; just those that are relevant to startup founders. I'll elaborate many points in later posts. Subscribe to my newsletter to get every post I write.

DSD team at ISB Startup Expo

Kiran Karnik, keynote speech

Atul Khosla on Raising Funds

Prof Siddhart Singh on Marketing

Nandini Hirianniah on Agile thinking in startups

Jaiprakash Hasrajani, on Managing talent in startups

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