Joseph Jude

Planning To Implement CRM? Read This e-Book First

2010.07.06 / others /

A free guide to successful CRM implementation.

There is too much marketing hype surrounding the Packaged Software Space including CRM. However, the success rate of CRM implementation doesn’t match that hype. Now a veteran in CRM implementation has written an insider guide for successful CRM implementation.

Notable aspects of the e-book are:

Top five lessons that stand out are:

Since author is proposing to revise the content, here are few suggestions:

  1. A visual (like in his other e-books) will aid to summarize the concepts.
  2. Functional test plans should be prepared immediately after the requirement (or during the requirement) phase
  3. If there is a need to conduct gap analysis (which is almost always), it is better to engage independent consultants rather than from the vendor (or their partners) so as to have an unbiased opinion

Go grab the e-book.


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